Where people give up (the funnel)
Every step down is money walking out the door. Live from the daily KPI store.
Daily sessions and orders live, 30 days
Pink line is UK sessions, green dots are days with orders. Overseas traffic is left out on purpose, it cannot be delivered to. Updates every morning automatically.
Traffic sources 30 days, Shopify
What first visit led to each order
First touch for the last 50 orders (about 5 weeks).
Live from your own tracker first-party pixel v2
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Pixel v2 went live 15 August: it now records checkout clicks, real traffic sources, time-engaged per page, and drops bots. New metrics fill up over the coming days.
Postcode checker: where demand comes from delivery widget data
Top districts checked (30d)
Out-of-area demand (30d)
Products people checked delivery for
Overseas gifting block live, last 30 days
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Where overseas senders come from
Reached the basket
Most viewed pages 7 days, live pixel
Top products by sales 30 days
How long from first visit to order
How people paid last 50 orders
Abandoned checkouts (money left on the table)
🤖 What the three 15-August audits actually found
AI visibility 64/100, local SEO 64/100, conversion 38/100. Ranked by impact; every fix is one tap away in Approvals.