caketrays.co.uk · Cake Trays Ltd, 29 Farmway, Dagenham RM8 2SR · scanned 9 August 2026 against
2026 local ranking factors, current Google Business Profile policy, and AI answer surfaces.
42 actions, ranked by revenue impact against effort. Ticks save automatically on this device.
Read this first. The organic side is genuinely strong. Cake Trays already owns tray bakes,
school cake, milk cake and the Barking / Dagenham / Ilford / East Ham cluster outright, and the national
aggregators are not competing there. Two things are holding the business back: a Google Business Profile
sitting on a residential address with walk-in hours, which is the top suspension trigger in 2026, and a
near-total absence from the third party surfaces that both the map pack and AI assistants rely on.
Fix those before writing another word of content.